Scooter Braun Accumulated His Net Worth by Working With Some Pretty Talented Musicians

There are few people working behind the scenes in pop music who have had as much of an impact in the 21st century as Scooter Braun has. Through managing the likes of Justin Bieber, Ariana Grande, Carly Rae Jepsen, Demi Lovato, J Balvin, and more, he solidified himself as a force to be reckoned with in the music world.

Though he announced in June 2024 that he was retiring from artist management, he remains the CEO of Hybe America (which previously bought Scooter's company Ithaca Holdings) and is focusing on being "a father first, a CEO second, and a manager no more."

Naturally, you don't make it to the level of success that Scooter is at without adding a few zeros to your bank account. So, what exactly is Scooter Braun's net worth?

When you have managed some of the biggest names in pop music like Scooter has, it goes without saying that the money flows in. In the case of the New York City native, that is to the tune of half a billion dollars, per Celebrity Net Worth.

Scooter's massively successful launch of Justin Bieber's career (more on that in a moment!) helped Scooter essentially "built an empire that today includes artist management, song catalog investments, and much more," per Celebrity Net Worth.

Scooter launched the entertainment/marketing company SB Projects in 2007. In 2019, his holding company Ithaca Holdings acquired Big Machine Label Group (aka Taylor Swift's former label), leading to the infamous feud between Scooter and Taylor over the rights to her masters. By 2023, South Korean company Hybe acquired Ithaca Holdings via its subsidiary Hybe America, of which Scooter was named CEO.

Justin is the perfect example of how anyone can become famous by posting their talents on the internet. Back in 2006, the young Canadian singer was sharing clips of his talent to YouTube. It was then that Scooter stumbled upon his home video of a cover of a Ne-Yo song and recognized his talent.

Justin was already receiving quite a bit of attention from users on the platform, with hundreds of thousands of views accumulating under each video, but it was Scooter who tapped the singer into a whole new world of possibilities. In 2007, Scooter arranged for Justin to fly out to Atlanta to meet him at Jermaine Dupri's studio.

From that session onward was history as Scooter and Justin worked closely to deliver his chart-topping albums to millions of fans worldwide. One could argue that without Scooter, the world may never have known Justin in the way that they do today.